THE ROLE OF THE PROFESSIONAL BRANDING WITHIN THE INTEGRATED MUSIC EDUCATION

Abstract

This article intends to present some marketing tools in order to promote and maintain the quality standards of the music education in an integrated system. By approaching the professional branding and the educational branding, we aim to gain a strong motivational increase regarding the continuous training and the personal development of the specialized teachers, as well as an increase of the institutional offer visibility of the vocational music education locally, nationally and internationally.