FASHION FASCINATION AND MAGIC – A MULTIDIMENSIONAL PERSPECTIVE

Abstract

From the ritual of fashion weeks and personal rites of grooming, the mirage of trends and iconic appearances, to fashion theory that offers a generous field of interdisciplinary research, fashion remains the area of greatest interest in both popular culture and intellectual environments. Evolving stunningly between art, design and performance, establishing visual references and cultural connections, fashion outlines a unique, almost surrealistic, space governed by continual change. If the fascination of fashion can be "explained" through a series of rational arguments, to decipher the magic and irrational aura floating around this industry, I propose a multidimensional analysis.