DEFINING MARKETING IN THE SOCIOLOGY OF DESIGN

Abstract

Design means modernism, and almost always novelty.Starting from marketing management in the sociology of design andthe always existing competition, market development, evolution oftechnologies and lifestyles - all these force companies to adapt theirstrategies and products regularly to the demands of the ever fasterchanges. Today, more and more managers realise that they cansubstantially improve their competitive power if they adopt design inthe concept of firms.